Art magazine for cultural professionals

V/A - Various Artists: a magazine for artists by Pro Helvetia

In order to reach the target group of cultural professionals, a website with special features and surprising elements was needed. A unique online magazine with numerous animations and elaborate styles. The brand new Pro Helvetia magazine – V/A – Various Artists – is a true experience.

V/A – Various Artists is an online magazine for cultural professionals initiated by the Swiss Arts Council Pro Helvetia. It has an artistic design and, despite its individuality, can be managed from within the main Pro Helvetia Multisite.

The blog promotes exchange between professional international cultural professionals, actively supporting their ideas and work, and sensing contemporary sensibilities in a multi-layered present.

In order to reach the target group of cultural workers, a website with special features and surprising elements was needed. The result was a unique online magazine with numerous animations and custom styles. For example, an automatic generation of elements and colours in the header, a self-developed language toggle that takes search engine optimisation and loading speed into account, and countless special effects. In order to achieve a successful result, the implementation of a website with special functions and animations like V/A – Various Artists requires a fine-tuned feeling and a particularly close cooperation between designers and developers.

We are proud of the final result, which we developed together with Hammer (design agency) and Staacks (communications agency). Hopefully you will enjoy browsing the magazine as much as we enjoyed programming it. You can find out more details about this project from our developer Ulrich Pogson in his blog post.

Neues Online Magazin über Kunst

Quick Facts

  • Programming of the website including custom animations
  • Elements and colours generator in the header
  • Self-built language toggle with consideration for SEO and loading times
  • Central and easy handling of several websites (Multisite)
  • Dynamic archive and individual categories filter
  • Special effects and micro-interactions

Online Art Magazine

Pro Helvetia

Frontend, WordPress


Various Artists - The Ruins of the Eight Hour Workday
Home Various Artists
Various Artists About Page
Mobile View of Various Artists Website
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