
Branding, design and development of a job platform
Freshjobs is a project from the heart. We didn’t develop the platform for a customer, but for ourselves.
Good jobs in the web environment were hard to find, and the existing job portals never really felt right. That was in 2011, and the platform still exists!
.fj-svg-wave { display: block; width: 100%; height: auto; aspect-ratio: 16 / 0.8; position: relative; bottom: -.5px; }A platform of its own accord
Back then, we wanted to build something of our own. Something that we would use ourselves. A platform for the web community – by people who know what makes a good user experience and modern product design.
Freshjobs was launched in 2011 and has since developed into an established Swiss job platform for internet professionals. The focus is clearly on a niche: jobs in design, development, communication, UX, project management and related disciplines.
Focus as a strategic advantage
Freshjobs deliberately does not appeal to the general public, but to a clearly defined target group: web specialists, both on the agency and company side. This is exactly what makes us relevant – both for job seekers and for companies looking for very specific talents. Advertisements reach their target group with almost no wastage.
This focus has advantages:
- Advertisements remain online for 60 days, twice as long as with many competitors.
- Every tender is checked manually – for quality and relevance.
- Jobs are automatically shared via our social media channels and automatically appear in email subscriptions.
So Freshjobs is more than just a platform – it is part of the Swiss web scene, supports conferences such as the Frontend Conference Zurich and was built by the right people for the right people.
We were able to convince over 800 companies of Freshjobs. Here is a selection of Freshjobs customers:


















Design, branding and experience
From the idea to dark mode
Evolution of the design
A lot has happened visually since the launch in 2011. Even the first version of Freshjobs was responsive – almost a novelty at the time – but relied on simple means. Over the years, several rebrandings, UI revisions and functional enhancements have followed.



The major refresh in 2022/2023 brought a completely new logo, new typography and a fresher, airier look. Since then, the familiar “wave” in the branding has not only reflected the design of the magazine, but also the flow of content and the lightness of the platform.


Dark fashion with attention to detail
When dark mode was not yet standard, we introduced it for the new magazine – and fell in love with it. That’s why it was also adopted for the job platform. Manually switchable, initialized depending on the system – and with sufficient contrast to match our corporate design. We didn’t just invert it, we deliberately designed it.

For job seekers: Find what really fits
Freshjobs was designed by web professionals for web professionals – this is particularly evident in the user-friendliness and quality of the content. Instead of an overflowing flood of jobs, the focus is on relevance, clarity and usability. Job seekers benefit in many ways:
Intelligent search function & live filter

The search and the filter are the heart of every job platform – at Freshjobs, these components have been constantly rethought and technically revised. Search terms and filters can now be combined intelligently. If you search for “React” in “Zurich”, for example, you will receive exactly the right results – without any search loss or manual intermediate steps.
Remote work and home office can be clearly mapped

The platform responds to new working realities: remote jobs can be filtered as a separate “region”, and there is also a toggle for home office options. This clearly distinguishes companies that enable fully location-independent working from those that only offer partial flexibility.
This clear separation is particularly valuable for applicants with specific working models – and was a much-requested feature from the community.
Personalized job subscriptions & RSS feeds

Freshjobs offers several ways to automatically receive suitable jobs:
- E-mail subscriptions (immediate, daily or weekly)
- RSS feeds
Users can define a filter and subscribe to it – e.g. “Front-end jobs in Bern with home office”. This increases personal relevance and saves time. You can unsubscribe at any time with just one click.
Magazine: Career tips & industry insights
The integrated Freshjobs magazine offers interviews, career guides, portraits of agencies or UX professionals and helpful templates (e.g. CV, cover letter). This makes Freshjobs more than just a job board – it is a content platform for the digital professional world.

The magazine content is editorially curated and linked to suitable jobs. For example, an interview with an agency can lead directly to a current job offer.
Company directory with search option
In addition to the job search, users can also search specifically for employers – with filters by region and full text search. A special button shows only those companies that currently have vacancies. Freshjobs thus supports two entry points into the application process: via job or via company.




Type
Platform
Customer
required gmbh / Freshjobs
Services
Strategy, concept, design, frontend, WordPress
Website
freshjobs.ch
Timeframe
2011 – Today
For corporate customers: Visibility meets simplicity
Freshjobs is not only geared towards job seekers, but also offers companies a range of convenient tools and processes to efficiently publish and make their jobs visible – without an agency or intermediary.
Ad entry in self-service
Companies enter their advertisements independently via a secure login. The input screen is standardized, clear and reduces sources of error. This not only ensures clear advertisements, but also a consistent appearance on the platform.
Quality assurance through manual testing
Every recorded job is checked by our team before it goes live. We pay attention to:
- Whether the ad fits our target group
- Comprehensibility
- Formatting
This increases user trust and protects the platform from irrelevance or spam.
Simple payment via Stripe – with invoice
Advertisements cost CHF 200 incl. VAT and can be paid for directly online. Payment is made by credit card via Stripe, with 3D-Secure for greater security. Invoices and receipts can be downloaded directly from the dashboard – no e-mail ping-pong necessary.
We have removed the option to pay via PayPal after we saw in the evaluations that this option is really rarely used. That’s also part of software development: removing certain features.
Company dashboard for full control

The clearly laid out dashboard offers:
- Overview of all current and past advertisements
- Option to edit, pause or extend
- Simple management of the company profile
Responsibility & climate
Freshjobs is a member of Stripe Climate. 2 % of the advertising revenue flows into technologies to reduce CO₂ emissions. This fits in with the platform’s philosophy – transparent, conscious, long-term.
Technical implementation & further developments
Technological basis & refactoring
Freshjobs has been revised several times – initially based on a customized WordPress system, today with highly individual code. Still based on WordPress, but highly customized.
Each design iteration also involved refactoring – for example, we removed many legacy issues and implemented modern front-end standards during the last redesign.
Stripe integration & secure payments
We integrated Stripe at an early stage – including invoice download, e-mail notifications and status messages. The introduction of 3D Secure provides additional security for online payments.
API & manual control
We use a specially developed interface to connect to a partner job platform and import relevant jobs. These are manually checked and curated by us before they go live.
Our learning – and what others can take away from it
Freshjobs is a good example of how your own product can be created when self-motivation, product knowledge and technical expertise come together. As “customers”, we challenged ourselves – and learned an enormous amount:
- Product development with real market relevance
- Iterative UI and UX design
- Technical scaling & maintenance
- Relevance in the niche
Today, we know better than ever what it takes to build a platform that not only works, but is loved by its users.




If you’re interested in digital platforms – whether job boards, marketplaces or other models – let’s talk. We know how to get started, how to keep going and, above all, how to create something relevant.
Do you also have a project that suits us?
Contact us! We are always interested in new challenges.
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