Putting a print magazine on a digital medium

SWICA aktuell die Kundenzeitschrift

Digital publications have become an important part of a marketing strategy. Since we have a great deal of experience in designing and implementing holistic solutions for our clients online communication, the insurance company SWICA commissioned us to digitally bring their customer magazine, which had previously only been available in print, to the market.

The contents of SWICA “Aktuell” can now be read online and on the move and thus have a wider reach.

Customer request

SWICA publishes its in-house print magazine “aktuell” four times a year in German, French and Italian and distributes it to its customers. In order to reach even more readers with the magazine, the insurance company wanted to make its content available online.

Our solution

During an initial workshop with the SWICA marketing team, we took up the new needs and content strategy and, as a result, developed a content concept and information architecture for the magazine.  In a next step, the new concept was visualized in line with the corporate design and the existing print magazines. We implemented and tested the requirement to present the content in an easily readable way on different devices such as mobile phones in a so-called Responsive Prototype. As the Content Management System (CMS) WordPress is very suitable for an online magazine, and we already have a great deal of experience with it, the requirements of SWICA were developed on the basis of WordPress.

The multilingual customer magazine has now been available in digital format since 2019 and is also accessible to interested parties who are not yet SWICA customers.

Screenshots von den verschiedenen Ausgaben

Quick Facts

Kunde: SWICA Krankenversicherung AG
Branche: Insurance
Endprodukt: Online Magazin
Link:  aktuell.swica.ch
Unsere Leistungen: 

  • Needs analysis
  • User Centered Design: concept design & information architecture
  • Visual Design according to the Corporate Design
  • Responsive Design for different screen sizes
  • Developing the User Interface
  • Developing the custom theme in WordPress
  • Support & Maintenance

The new content concept

Similar to the print magazine, each issue exists as a closed unit. For this purpose, readers of an article have the possibility to access the table of contents at any time. The start page of the publication has a strong focus on the latest print edition, which is also available for download as a PDF file. Readers can also consume each issue digitally via web view on any desired device online. In addition, they also have the option of find the complete archive of all issues, should they ever miss one.

How does the editorial department work with it?

For individual articles, the SWICA editorial team has various options for incorporating the individual character of a topic. For example, there are several basic templates and also the option of determining the main color of the article itself. Thanks to these functionalities, the sections are given their own style and readers are given a pleasant visual variety and recognition when reading the individual topics.

The new Block-Editor “Gutenberg”

In this project, we decided right from the start to rely completely on the new WordPress editor “Gutenberg”. As WordPress version 5.0 was about to be released and “Gutenberg” would become the standard editor. So it made sense to use these new possibilities already for the new magazine. Thanks to the new editor, the editorial staff can now manage the contents of the magazine efficiently and easily.

Further projects with SWICA

We have developed not only the magazine but also the SWICA Business Blog. Click here for the reference.

 

Type
Magazin

Client
SWICA

Services
Design, Frontend, WordPress

Website
https://aktuell.swica.ch/

hostettler autotechnik ag Website

In order to support autofit – a garage network with over 290 car garages distributed throughout Switzerland – and their partners, we have given their websites a complete makeover and developed new functions to improve their processes.

Kanton Zürich, Bildungsdirektion Web Applikation

Together with the Education Directorate Canton of Zurich, we have designed and implemented a web application on the subject of career choice, which is now publicly accessible via the desktop and therefore for a broader audience such as parents, teachers and career mentors. The portal runs technically via a so-called “headless” -CMS, which collects data …

VBZ Traffic Media Ad Calculator

To enable advertising customers of the Zurich public transport (VBZ) to plan their advertising campaigns easily and online, we have designed and developed an online calculator for advertisement on trams and buses. Initial situation The trams and buses in Zurich, Switzerland are in heavy use. So it makes sense to use them for advertising purposes. …

SWICA Blogs

Instead of only keeping their business customers up to date with brochures and flyers, SWICA health insurance decided to start a blog. We were able to support them from the start to the launch in April 2018 and continue to do so.

screenshot-swisscom-publifon-overview

Swisscom Competition

You could see them almost at every corner, but since the rise of the cell phone, there is no more need for their existence: the Publifon telephone booths. The last remaining booths are being dismantled, the telephone booth era in Switzerland is coming to an end. What was the goal? Swisscom wanted to give the …

Kaufleuten Website & Payment Integration

For an event location, the accessibility of its offers is the most important thing of all. Kaufleuten asked us to redesign their website with the “mobile first” approach, as well as to integrate an online payment system so that their customers can purchase tickets to club, concert and cultural events directly and from anywhere. Today, …

klingler consultants Corporate Website

For klingler consultants we were able to redesign and implement their holistic website. In collaboration with our partner photographer Boris Baldinger, the imagery of the team pictures was created.

CMSBOX GmbH Interaction concept for a swiss content managment tool

We were able to work on the interaction concept for the new version of the Content Management System “CMSBOX” run by a Swiss Company based in Bern. For over 10 years CMSBOX‘s innovative Content Management System has been providing inline editing. Which means that you can edit the website directly in the frontend, without having …

MAAG Music & Arts AG Event-Websites

For MAAG, we not only redesigned and developed their new main site bymaag.ch, but also all of their show websites which include for example the popular swiss musical “Ewigi Liebi”.

foodward Website for Education

We have already been working with foodward for some years now and had the pleasure to redesigning their website to improve the presentation of their course offers and their food network.

Swiss Moving Media Website

To deliver their advertising clients a whole new experience in booking ads, we built a WordPress based web application. Advertisers now have the chance to book their ads with just one click for four cities: Genève, Basel, Lausanne, and Zurich.

Tageswoche Artikel Detail

TagesWoche Local news platform

Together with Adrian Zumbrunnen, we supported the TagesWoche team with the redesign of the news platform tageswoche.ch in terms of concept design.