New web app for Ringier Advertising

73 brands, over 100 advertising formats, millions of users. Ringier Advertising markets the media titles and marketplaces with national appeal of Ringier, Ringier Axel Springer and Swisscom (bluenews, local.ch, search.ch) as well as other partners. Ringier Advertising is the contact for the advertising customers of Ringier AG.

They support advertising agencies, major customers and also NGOs in their search for suitable brands and formats for their advertising. With over 70 publications and 100 advertising formats, this is a task that should not be underestimated, as there are thousands of combinations and offers. With this starting point, we launched the project in 2022 and were able to go live with the new website in time for the new year 2023.

Filter with search

At the heart of the WordPress-based website are the overviews of all brands and formats and rates. With practical and media-dependent filter options, one can quickly find the right brand or format. The target group can, for example, specify that they only want to see print publications that are available in German, are suitable for people with an interest in sports and are also in the appropriate age group.

The filter works perfectly on large screens as well as on mobile.

The technical basis for this is provided by Custom Post Types, the REST API, custom API endpoints, and React.

Brands with detailed information

The individual brands are presented with core facts and detailed information on the media data, technical information on the delivery of the advertising formats and also immediately the appropriate contact people.

A small selection of the dozens of advertising formats for print and digital.
The most important core figures at a glance, at a glance.

Live preview of advertising formats

The advertising formats also get their pages, where you can find all the necessary information about prices and delivery. There you can see the prices per brand, but also directly view a live preview of the advertising format.

Wishlist for multiple devices

All brands, advertising formats and even the contact people can be saved on the website in a watch list. This way, visitors can compile their preferences and then even transport them to other devices or share their watch list with other people. Take a picture of the QR code, and you have the watch list compiled on the desktop on your smartphone.

Brands and advertising formats always at hand, and to share.

Export options for agencies

Advertising formats also have different prices due to their different possibilities. All this information can be exported in an Excel thanks to the watch list so that you have all the information in one place, and you can continue marketing planning with it.

Taking full advantage of the Block Editor

Besides the strong and customized possibilities with web app, filter, search, watch list and export options, it is almost forgotten that the website is also very pleasant to use for the editorial staff. For this purpose, we have developed various custom blocks with which the most diverse content can be presented.


At this point, we would like to thank the entire Ringier Advertising team for the great cooperation, all the preparatory work and, of course, the editorial effort!


Do you have a project with a certain complexity? Then feel free to contact us. We are always interested in new challenges. Email to team@required.com.

Type
Website & Web-App

Client
Ringier Advertising

Services
Design, Frontend, WordPress

Website
https://www.ringier-advertising.ch/

graphical user interface, text, application, chat or text message

VBZ Online Website

VBZonline is a unique magazine that tells captivating and informative stories about everyday life in Zurich’s transportation system and its actors. It focuses on topics such as sustainable lifestyles, urban living, mobility, and much more.Initial situationIn early 2022, we took over the existing website without making any changes and continuously maintained it. Then, in the …

graphical user interface, application

smartportrait Website

smartportrait.io is a platform for high-quality and consistent employee portraits. An experienced photo editing team transforms cell phone photos into stunning studio quality. Customization and top-notch editing create a diverse portrait library for numerous uses.Smartportrait was launched by co-founders Boris and Johannes. Nicole completes the team and brings in her content expertise. Together, they are …

Screenshot of Boris Baldinger Homepage

Boris Baldinger Photography website

Boris Baldinger is a specialist for personal branding and business photography. With him, people become personalities, heads of character become brands. In his photos, he reflects what someone stands for and works for. However, his original website from 2010 no longer reflected his open character and his highly qualified work. By relaunching the website, we …

Content Hub Migros Bank

Migros Bank Online Magazine & Content Hub

The corporate design of Migros Bank has been rebranded and we have adapted the current blog and the Content Hub accordingly. Before, there was mainly green and white, but now there is a variety of cheerful colours.We have been supporting the content marketing team of Migros Bank since 2015. During this time, we have implemented …

How.fm Landing Page

how.fm UX, Design & Development

how.fm provides digital services in the field of training software for warehouse staff. The software documents processes digitally and leads to an automated training of employees. Our team in Germany supports how.fm with design and development work around their websites, campaigns and landing pages.how.fm’s software documents processes digitally and leads to automated employee training. The …

Various Artists - The Ruins of the Eight Hour Workday

Pro Helvetia Online Art Magazine

In order to reach the target group of cultural professionals, a website with special features and surprising elements was needed. A unique online magazine with numerous animations and elaborate styles. The brand new Pro Helvetia magazine – V/A – Various Artists – is a true experience.

SOMEDIA Press AG Konzept & UX Design für das Online News Portal

For a news portal, it is particularly important that readers can inform themselves across various screen sizes. Clear reduced design, good readability, as well as great user flow across various devices are the focus. This was the second time that we had the opportunity to contribute to the relaunch of the regional news portal of …

Pro Helvetia Website

We implemented the digital book platform in close cooperation with the design agency Velvet and our long-standing customer Pro Helvetia. A new, individual WordPress website was created, which is located within the general Pro Helvetia multisite.

Screenshot of the registration onboarding for the HIN Client

Health Info Net (HIN) Application

Health Info Net AG (HIN) protects sensitive patient data in the digital world and is the standard for secure communication in the Swiss healthcare sector. We support HIN on an ongoing basis as a digital agency with user experience, user interface design and programming work.

hostettler autotechnik ag Website

In order to support autofit – a garage network with over 290 car garages distributed throughout Switzerland – and their partners, we have given their websites a complete makeover and developed new functions to improve their processes.

Kanton Zürich, Bildungsdirektion Web Applikation

Together with the Education Directorate Canton of Zurich, we have designed and implemented a web application on the subject of career choice, which is now publicly accessible via the desktop and therefore for a broader audience such as parents, teachers and career mentors. The portal runs technically via a so-called “headless” -CMS, which collects data …

VBZ Traffic Media Ad Calculator

To enable advertising customers of the Zurich public transport (VBZ) to plan their advertising campaigns easily and online, we have designed and developed an online calculator for advertisement on trams and buses.Initial situationThe trams and buses in Zurich, Switzerland are in heavy use. So it makes sense to use them for advertising purposes. Of course …

We use cookies to provide the best possible service to you. By continuing to use this website, you agree to our privacy policy.
More