73 brands, over 100 advertising formats, millions of users. Ringier Advertising markets the media titles and marketplaces with national appeal of Ringier, Ringier Axel Springer and Swisscom (bluenews, local.ch, search.ch) as well as other partners. Ringier Advertising is the contact for the advertising customers of Ringier AG.
They support advertising agencies, major customers and also NGOs in their search for suitable brands and formats for their advertising. With over 70 publications and 100 advertising formats, this is a task that should not be underestimated, as there are thousands of combinations and offers. With this starting point, we launched the project in 2022 and were able to go live with the new website in time for the new year 2023.
Filter with search
At the heart of the WordPress-based website are the overviews of all brands and formats and rates. With practical and media-dependent filter options, one can quickly find the right brand or format. The target group can, for example, specify that they only want to see print publications that are available in German, are suitable for people with an interest in sports and are also in the appropriate age group.
The technical basis for this is provided by Custom Post Types, the REST API, custom API endpoints, and React.
Brands with detailed information
The individual brands are presented with core facts and detailed information on the media data, technical information on the delivery of the advertising formats and also immediately the appropriate contact people.
Live preview of advertising formats
The advertising formats also get their pages, where you can find all the necessary information about prices and delivery. There you can see the prices per brand, but also directly view a live preview of the advertising format.
Wishlist for multiple devices
All brands, advertising formats and even the contact people can be saved on the website in a watch list. This way, visitors can compile their preferences and then even transport them to other devices or share their watch list with other people. Take a picture of the QR code, and you have the watch list compiled on the desktop on your smartphone.
Export options for agencies
Advertising formats also have different prices due to their different possibilities. All this information can be exported in an Excel thanks to the watch list so that you have all the information in one place, and you can continue marketing planning with it.
Taking full advantage of the Block Editor
Besides the strong and customized possibilities with web app, filter, search, watch list and export options, it is almost forgotten that the website is also very pleasant to use for the editorial staff. For this purpose, we have developed various custom blocks with which the most diverse content can be presented.
At this point, we would like to thank the entire Ringier Advertising team for the great cooperation, all the preparatory work and, of course, the editorial effort!
Do you have a project with a certain complexity? Then feel free to contact us. We are always interested in new challenges. Email to firstname.lastname@example.org.
Website & Web-App
Design, Frontend, WordPress