A look back at our 2025
When we look back on 2025, one feeling remains above all: gratitude. For the trust of our existing customers, for new partnerships and for projects that have challenged us professionally and brought us forward as a team. We have sharpened structures, strengthened technical foundations and created solutions that remain maintainable in the long term. At the same time, we have shared our knowledge and enjoyed getting involved in the open source community.
It was a year with substance. And one that shows how good it is when customer work, further development and community contribution are in balance.
Time for a look back.
Our customer projects in the year 2025
Deep Tech Nation Switzerland
Information platform for venture capital
We started the year with Deep Tech Nation Switzerland, a central information and networking platform for the Swiss deep tech ecosystem. The aim was to clearly prepare complex content for different target groups and make it sustainably maintainable.
The result is a modern platform with a technical design language, clear information architecture and responsive UX design. The modular WordPress architecture offers curated news (e.g. via startupticker.ch), facts & figures, interactive home page elements and a book ordering function including instant download.
Flexibly expandable – a really strong start to the year.
“mal-ehrlich”
Protected online community for parents
Next, we created a closed community platform for mal ehrlich AG, which was officially launched in spring 2025. It enables anonymous, honest exchanges between parents. Building on an existing WordPress and WooCommerce installation, we specifically optimized and expanded performance, information architecture and UX.
The result is a platform that combines e-commerce and community: Membership and subscription models with paywall/login wall, tiered content, community access and benefits in the store. Experts contribute to the quality of the discussions with clearly labeled answers.
Comdesk Refresh
from Callone/Inopla to a scalable platform
With the Comdesk Refresh 2025, we have merged the marketing websites of Callone and Inopla into a joint, modern Comdesk platform. The result is new product pages, a clearly structured blog and advice section as well as revised career and contact pages.
Technically, it was a big step: the platform now runs in a Kubernetes cluster, and we manage deployments and scaling via GitLab, TeamCity and Argo CD. Individual blocks, clean tracking and integrated Personio job pages round off the setup.
We shared the lessons learned from the Acorn framework and Kubernetes internally within the team, in the spirit of “sharing is caring”.
Phrase
Website refresh & running retainer
At Phrase, we have further developed the existing 2025 website in several epics. New patterns and blocks, revised platform and landing pages and a tidy design system support the content team in their day-to-day work.
At the same time, the retainer continued: performance and SEO optimizations, detailed work on career, integration and event pages as well as new formats such as a multilingual video block. A good example of how continuous further development has a more sustainable effect than selective relaunches.
Career choice portal for several cantons
The biggest project that will keep us busy in 2025 and 2026 is the career choice portal. Based on the existing PWA of the Canton of Zurich, we have fundamentally refactored the architecture and made it multi-client capable. With headless WordPress as a content hub and a decoupled React frontend as a progressive web app.
The aim is to create a platform that can serve several cantons with the same core and still leave room for different corporate designs, content and functions. In technical terms, this means structured data storage, dedicated API endpoints, offline capability for schools with unstable infrastructure and numerous interfaces for teachers, students and support staff such as parents or careers advisors.
2025 was the year of the foundation. 2026 will be the year in which we launch this platform for another canton. So stay tuned.
And even more
We were even busier. For our existing client Swisscom, we were able to realize several exciting maturity checks, which are used by the B2B teams in acquisition. We wrote a short case study for one of these checks. We also developed a prototype for CSS Insurance to test the feasibility of a new platform.
Scanner app in the Hallenstadion Zurich
Another highlight in 2025 was the use of our scanner web app at the Hallenstadion Zurich: around 10,000 tickets for the sold-out Zivadiliring event were scanned directly in the browser in just a few hours. The app ran stably on ten simultaneous scanners, reliably validated QR codes and barcodes and ensured smooth admission. A strong confirmation of how modern web technologies can map critical event infrastructure in a high-performance and scalable manner.
Share knowledge
WordCamp Europe 2025 – Speaker, Organization & Community
A special highlight in 2025 was our contribution to WordCamp Europe in Basel – Europe’s largest WordPress event took place in Switzerland for the first time, and we were right in the middle of it several times.
With two talks on the main stage, we shared practical knowledge from real projects: Karin showed how headless WordPress architectures work in public portals. In “Accessibility in Reality“, Jeff made it tangible how accessibility is considered right from the start. We were also there behind the scenes: Velthy was part of the organization team and actively helped shape the event.
Guest article about customer centricity & AI
2025, we were also able to share our expertise outside of customer projects. In a guest lecture at the Rochester-Bern Executive Programs, Karin shed light on the topic of customer centricity in conjunction with UX and AI. The focus was on the question of how user-centered design, clear value propositions and data expertise need to work together to develop truly customer-centric services – beyond buzzwords and tool discussions.
Various specialist articles from the team
In 2025, we continued to share our expertise in the form of blog articles – practical, easy to understand and with a focus on details that are often crucial in day-to-day project work.
In the article on the new CSS property animation-timeline, we show how scroll shadows and fine UI details can be implemented more elegantly and robustly. A good example of how modern web standards can be used in practice.
This article was supplemented by a series of articles dealing with the basics of colors, layout stability and accessibility on the web. Instead of abstract theory, the focus was on a solid understanding of the craft: how colors are perceived, how good contrasts are created and how technical metrics such as CLS influence the user experience.
The series included, among other things:
- What is Cumulative Layout Shift (CLS)? Brief explanation and tips
- Good contrasts: colors and accessibility on the web
- Combining colors: harmonious color images and color palettes
- How colors work: RGB, HEX and HSL briefly explained
Together, these contributions show how important a solid foundation of design, technology and accessibility is and how this knowledge can also be passed on outside of specific projects.
Guest article at cyon on headless architectures
In a guest post on the cyon blog, Karin used a concrete practical project to show when a headless setup is really worthwhile and when a classic WordPress architecture is the better, more pragmatic choice.
Retreats that connect – Basel & Schwerin
In 2025, we also deliberately made time for shared moments. In June, a large part of the team met in Basel around WordCamp Europe for exchange, inspiration and community.
Our team retreat in Schwerin followed in November: a week together with an early Christmas dinner, lots of good conversations and a focus week in which we concentrated on the Canton project. In addition to work, there was time for cooking and eating together, gym sessions and baking Christmas cookies.
Moments that strengthen us as a team, both professionally and personally.
Thank you!
Thank you to our customers, partners, the WordPress community and our team. We are already looking forward to the projects in the pipeline for 2026.
